Has anyone else noticed how much harder it's getting to rely solely on Google for marketing traction? With algorithm changes and privacy updates, I'm wondering if we need to shift strategies. Are there newer approaches actually working for folks?
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Totally feel this—it’s not just you. The old SEO-only playbook isn’t cutting it like it used to. I was just reading this really sharp piece about how behavioral marketing (think hyper-personalized, data-driven outreach) is filling the gap as traditional methods lose steam. It breaks down why adapting to how people actually behave online now matters more than just chasing keywords. Here’s the link—super worth a read: Google is history and behavioral marketing is the future https://www.brafton.com/blog/content-marketing-weekly/content-marketing-weekly-google-is-history-and-behavioral-marketing-is-the-future/ .